I'm Jihad, a founder and researcher building internet-native media businesses.
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I'm Jihad Esmail, a founder and researcher building internet-native media organizations. I'm currently helping lead Forefront, an onchain media organization building at the frontier of tokenized communities and new media. I studied Economics at Northwestern University and co-founded AMA, a creator growth agency that was acquired by Jellysmack. Previously, I've also worked with Syndicate, YBI, and Gitcoin.
I am currently based in Chicago.
I believe that the internet has fundamentally changed the way we consume, distribute, and monetize media, and that blockchains will unlock new organizational models for media businesses.
In his essay "Individuals Matter," Dan Luu makes a tangential argument that "projects which are mo
Consistency breeds taste. Taste breeds outcomes.
Visa says to "be prolific" and "do 100 things."
The feed is the base layer of media.
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Much has been written about the nature of new media: it’s free, remixed, algorithmically distributed, and infinitely generated. But I’m more interested in the next question: as internet-native media takes hold, what business models remain? What does an internet-native “media business” actually look like?